• News,  Sports,  This Week's Paper

    Why are sports seeing a historic dip in ratings and viewership?

    As is the case with all broadcasted content, ratings are extremely important for the survival of sports. They can tell a story about the viewers’ and society’s perception of any given sport. This year, however, viewership for such prominent sports leagues as the NBA, NHL and NFL has come under fire for numbers that strikingly differ from previous years. First off, do ratings even matter? In general? Yes. To sports? Not so much. At least compared to a reality show, they don’t. However, ratings do affect how much money is spent on the sport in advertisements, network choice, and media coverage. They can affect the industry but not to the…