Rihanna caters to women of all colors with the launch of her makeup brand, Fenty Beauty. The collection, which was released on September 8th, was a massive success met with positivity for its representation of skin color. For years the beauty industry has disregarded diversity of the consumer market, creating products to accommodate only a small portion of the population. Fenty Beauty defeats the cliches of the makeup industry, being one of the few beauty collections that embraces diversity, and ensures its products will appeal to every skin shade. The Fenty Beauty collection contains primers, highlighters, shimmers, blotting powder, lip luminizers, and brushes. The focal point of the collection,…